CAMPAIGN CASE STUDY GUIDE.

CASE STUDY GUIDE.

It is really important to always document your campaign at every level for a number of reasons. One of those reasons is so that others can learn from them. Anywhere you look these days you can find documented case studies of previous campaigns. Some will be really helpful in becoming aware of what works and what doesn’t. What’s been done and what’s current. Documenting your own progress and everything to do with your campaign may help others in another time or place. This guide can be used by groups or individuals to determine what information would be useful to document in your case study. It can also be useful in reminding us what we may want to consider in organising our own campaigns.

 

OVERVIEW.

  • What is the nature of the campaign, what is the issue, when did it start.
  • Brief historical and geographical context.
  • Who was involved….analysis of class, ethnicity, gender, age, sexuality, ability or disability.

CHRONOLOGY.

  • Starting point.
  • Were there or are there distinct clear phases.
  • Where were/are the particular moments of expansion.
  • What were/are the peaks
  • Highlight other ley points or events.

MEANS

  • How were/are official channels, lobbying, constitutional mechanisms used and what impact did they have.
  • How did you use social media.
  • What role or influence did this have.
  • What avenues did you use to develop or use your own public media or alternative media and what was the impact.
  • Did you try to establish alternatives during your campaign and what was the outcome.
  • What means did you use to build a foundation for movement culture and connectedness, did it acheive the desired effect.
  • Did you use withdrawal of co-operation as a tactic at any point and what effect did it have.
  • Did you try to disrupt or obstruct an activity at any point on your campaign, at what point did you use this tactic, with what focus, and to what effect.
  • How did you use conventional means of protest and how did you combine them with other methods.

ORGANISATION.

  • Did your campaign agree on a fomal structure, what was it.
  • What informal structures played an important role.
  • How did you link up with other groups or individuals.
  • Was your campaign concernsed with having a participatory structure or organisation and decision making.
  • What importance did you give to coalition building and what were the criteria for the alliances.
  • How did you cater for members need to learn, grow, rest, and maintain their initial level of commitment
  • What kind of provision was put in place for those most effected by repression during the campaign…and after.
  • Did you have a clear timeframe or was/is your campaign open-ended, and what was your concept of strategic development.
  • How did you develop your resources, human, social and economic…etc.

GOALS AND OUTCOMES.

  • What were/are your initial goals.
  • Have your goals evolved, if so why.
  • How did you empower all those involved.
  • Did you allow for flexibility to revise goals, to respond to any particular events or to build on successes.
  • How did your campaign expect change from the institution holding the power or from those who ‘benefit’ from being in the dominant position. For example…to be converted, to accomodate some of your proposals, to be co-erced into accepting some of your proposals, to accept all your demands, to dissolve.
  • To what extent were your goals achieved….short term….medium term….long term.
  • What were the side effects both negative and positive.
  • Did those you were campaigning against make any distint mistakes that geve your campaign a solid foothold for progress.

EMPOWERMENT.

All of the above questions/quidelines have an element of wmpowerment to them but to bring this back home to empowerment with more focus and definition we need to look at the power within….power with and power in relation to.

  • Who was empowered by your campaign.How were they empowered.
  • What contributed to this sense of empowerment. For example….training, group confidence, achieving strategic goals. Overall who was empowered by the whole event and outcome.
  • How did involvement in the different stages and the different stages in general effect the sense of empowerment.
  • Was there evidence that some members didn’t feel empowered. Why not. Was it internal or external factors.
  • How were your strategies of empowerment discussed or constructed throughout your campaign on personal, group and social levels.
  • If an individual or various members were disempowered, how did this affect the whole campaign.

 

 

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